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Visual Signage System

Explore 2 award-winning designs tagged Visual Signage System on Creativity Days.

Nanxiang Incity Visual Signage System

Zesion Design Visual Signage System Graphic

Nanxiang Incity

Nanxiang Incity is a visual signage system created for a shopping mall in Shanghai. The design draws on the local culture of Nanxiang, an area known for cranes and temples, and turns the form of cranes flying in pairs into abstract signage images. Floor guides and merchant listings are placed at escalator entrances and exits and at points where visitor flows cross. White ink blocking printing is applied to the light sheets, so text and outlines stay clear. The hanging pieces use mirror pivot points that blend with the mall interior.

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Naked Castle Visual Signage System

Zesion Design Visual Signage System Graphic

Naked Castle

Naked Castle is a signage system designed for a historic castle hotel on Moganshan. The design pairs a coat of arms with Art Deco lettering, and the geometric figures and lines follow proportions close to the golden ratio. British elements such as a hoof, a shield and a streamer are merged in the coat of arms, while icons of a king and a queen wearing crowns appear on the signs. The coat of arms was cast in low melting point metal, then hand polished and colored. The signs use forged iron and local wood to resist the outdoor mountain climate.

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