Creativity Days

Pepsi x Shanghai Fashion Week 2016 Can

Be Like

This project was born from the need to create something eye-catching and colourful, but at the same time that communicates a strong concept. The project combines the conceptual and the design world with the result of a 5 colourful pieces' project. The idea behind it is that you can take the characteristics of an object or a thing and be like it. You can be whatever you like and you can become whoever you like. Some days you can be sweet but some days you need to be clear and sharp. So because it is universal, everybody can relate to this project.

Nissan GT-R

This brochure is created to communicate the evolution intuitional and convincing. An inspirational approach is taken for fascinating product presentation with an idea to have people to see the evolution level carefully and to make a valuation. Bold layout using the traditional round-shape tail lamp, a symbol of GT-R, is used in the introduction page. When one-side foldout is opened, the vehicle’s powerful main style appears on the nearly 1-meter-long pages. With the black background, the imposing figure of GT-R with the vivid-orange body color stays in people’s mind.

Nissan NOTE

A new performance called e-POWER is added to Nissan NOTE. e-POWER means a new form of electronic vehicle. Generate electric power in the engine, instead of charging externally and use only the motor to run. Possible to drive as far as one can without worrying about charging just like gasoline-fueled automobile. This brochure is created to communicate a message of how NOTE is innovative and advanced with this inventive technology equipped.

Tomi

TOMI is like a public hyperbolic smartphone in urban spaces. The easy interaction invites to action to find the contents and services related with user's geolocation and diverse local trending information. The interaction requested to users is facilitated by a clean design that triggers emotional responses. This is emphasised by a dual approach aiming either users that interacts, as well as the ones that read and consume ads, targeting the call-to-action suggestions in the interface, eg., images, pictorial stylisation, headline text, etc.

PEPCity 2016

World's best designers, artists and architects.

Good design deserves great recognition. Everyday, we are pleased to feature amazing designers who create original and innovative designs, amazing architecture, stylish fashion and creative graphics. Today, we are presenting you one of the World’s greatest designers. Checkout an award-winning design portfolio today and get your daily design inspiration.