Creativity Days

Nissan GT-R

This brochure is created to communicate the evolution intuitional and convincing. An inspirational approach is taken for fascinating product presentation with an idea to have people to see the evolution level carefully and to make a valuation. Bold layout using the traditional round-shape tail lamp, a symbol of GT-R, is used in the introduction page. When one-side foldout is opened, the vehicle’s powerful main style appears on the nearly 1-meter-long pages. With the black background, the imposing figure of GT-R with the vivid-orange body color stays in people’s mind.

Nissan NOTE

A new performance called e-POWER is added to Nissan NOTE. e-POWER means a new form of electronic vehicle. Generate electric power in the engine, instead of charging externally and use only the motor to run. Possible to drive as far as one can without worrying about charging just like gasoline-fueled automobile. This brochure is created to communicate a message of how NOTE is innovative and advanced with this inventive technology equipped.

Tomi

TOMI is like a public hyperbolic smartphone in urban spaces. The easy interaction invites to action to find the contents and services related with user's geolocation and diverse local trending information. The interaction requested to users is facilitated by a clean design that triggers emotional responses. This is emphasised by a dual approach aiming either users that interacts, as well as the ones that read and consume ads, targeting the call-to-action suggestions in the interface, eg., images, pictorial stylisation, headline text, etc.

PEPCity 2016

250 years of stories

250 years of stories, signed by Omdesign, celebrates and portrays 250 years of Quinta Nova de Nossa Senhora do Carmo history, located in the heart of the Douro valley, that is dedicated to wine production and tourism. The Portuguese agency chose the best photographs to illustrate the book, aiming to show some stories and also the multiple business areas of the company, in a differentiating way.

Singapore Art Museum

People often view art gallery as high brow and think that art and creativity only reserved for the artist, designer and crafter. While the truth is that it is actually open for everyone to participate, enjoy, explore and grow. Everyone has an innate art, but it takes practices to discover and build. The rebranding concept is to help people to discover their inner artist by encouraging them to interact with various brand materials and see how creative expression can be for everyone, to help discover and build their child-like curiosity and interest for creative experimentation and art.