Creativity Days

Musiac

Musiac is a musical recommendation engine, utilize proactive participation to find precise options for its users. It aims to propose alternative interfaces to challenge the algorithm autocracy. Information filtering has become an inevitable searching approach. However, it creates echo chamber effects and constrains users in their comfort zone by strickly follow their preferences. Users become passive and stop questioning the options the machine provides. Spending time to review options may increase huge bio-cost, but it is the effort that creates a meaningful experience.

Trex

The series of posters are designed for an international academic conference. Compared with other engines nowadays, Trex improves combustion efficiency and reduces the internal loss of energy by radical engine configuration and design. Its Advanced air bearing system improves compressor power by 30% and provides a low emission running. Necessary parts are designed with B-Spline curves and surfaces, contributing to enhancing the airflow efficiency such as the casing, the inlet/outlet air ducts and so on. Like the lotus growing in the pond, Trex is the revolution of traditional engine design.

Borboleta

A new logotype for the two Grupo Dislub Equador existing gas stations networks: Dislub energia, based in the northeastern region of Brazil and Equador energia, in the Northern region of the Amazonas. Both companies worked independently one of the other but now after the rebranding both shows an identical image in a way that the consumers starts to perceive them as one, that was the main objective for the redesigning. An implicit symbolism, representative colors, a new typeface and organic shapes were the main elements chosen for this brand redesign.

Coreintive

Understanding services a brand provides, a way the brand looks at the world and a strategy of how to convey them are needed to let the brand communicate with the world. Firstly, Coreintive give shape to directions the brand views and found the brand's identity through varied eyes and questions such as potential, intrinsic, expandable, immanent, integrated characters that the brand has. Based on that, Coreintive put the brand's original core into the language of design, and complete brand communication design to let communicate with the world.

C'YiShu

Dominated by architectural interior design, it combines piano education with the concepts of Ruler and Sense of Space, aiming to build itself into a studio of diverse spaces for design, piano, coffee, and furniture. The designer has finished the customization of the unique symbol for the project, and by filling in the auxiliary graphics representing multiple business forms, the logo is an overall and systematic visual symbol instead of a simple logo. A variety of graphics accomplish the production of a rich, complete and unique brand system, easy to remember and spread.

Volkswagen Lookbook 3