Creativity Days

Sejong Center

Identity Renewal

Thursday, 2 May 2024

Sejong Center Rebranding

The Sejong Center for the Performing Arts is an old public institution that opened in Seoul in 1978. What is special about this identity design is that it tried to break away from the existing logo design of Korean public institutions. These attempts are a new combination of the old and the recent, and Hangul itself serves as a symbol. In particular, the use of Hangul as a logo is appealing to the younger generation as a new retro with boldness that is rarely seen in South Korea. In addition, beyond the logo, it was designed with various senses through typefaces, clothes, and books.

Jonathan Nacif de Andrade

Branding Project

Wednesday, 1 May 2024

Evoluwe

Jonathan was inspired by the name and essence of the company Evoluwe to create the branding. In symbology, geometric shapes were used to create a minimalist symbol. The first element, a square, represents the moment when Evoluwe's consultancy understands its client's needs for process improvement. The second element shows a shape that has transformed compared to the first, with one corner already rounded, representing the beginning of the transformation. The final element features the same shape with two rounded corners, symbolizing the evolution of a process within a company.

　KiyokaYamazuki

Calendar

Tuesday, 30 April 2024

Japanese Kumano Kodo

There are many old roads in Japan such as Oshu Highway, Tokaido, Sanyo Highway, Kumano Kodo, Nagasaki Highway, and Minoji. With these themes, the designer has created a colorful corporate calendar. A colorful calendar with local festivals and culture as a motif. Among them, Kumano Kodo has been used as a pilgrimage to Kumano since around 908 and is still used by people today. It is a UNESCO World Heritage Site.

Wu yao

Illustration Series

Monday, 29 April 2024

Chang'an Still

Ancient China's Xi'an was called Chang'an Xi'an. In the Chang'an Still Illustration Series, designers envision the reappearance of the scenes recalling the stories that happened in the magical land in ancient times. Look at the Big Wild Goose Pagoda in the distance, feel the city that never sleeps at night, see the magnificent Daming Palace, see the ancient city wall with a sense of story, and there are so many scenic spots people can't wait to see. The illustration series is filled with the infinite charm of Xi'an.

Chunmao Wu and Tian Gao

Visualized Mathematical App

Sunday, 28 April 2024

M Genius

It is a visualized mathematical function application (VMFA) for young students. Parametric design is adopted in the VMFA to make math symbols simply. It is represented in interesting parametrical shapes that can be printed by 3D printer. After adjusting mathematical parameters, mathematical functions can be easier understood by students. Meanwhile, it enriches the meaning of interaction. Gamification is to increase students' interests of learning mathematical functions. It's really a funny solution for the young generation to get knowledge.

Akbank Design Studio - Staff Channels

Communication Platform

Saturday, 27 April 2024

Contact Centre

Contact Centre Communication Platform is a “Experience Centre” that offers proactive sales and services with analytical support, complementing digital channels. With this new technology approach, call experience is analysed during, before and after the call. With this analysing this platform proactively solve the problems of Akbank's customers at the source without creating a new call. With AI engine, platform also gives smart insights to users to ease their life and help them make more sales. New friendly brand identify talk with users like a human to make them feel as a friend.

Creativity Days

Sejong Center Rebranding

Evoluwe

Japanese Kumano Kodo

Chang'an Still

M Genius

Contact Centre

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Sejong Center Rebranding

Evoluwe

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M Genius

Contact Centre

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