Creativity Days

Ruud Winder

Rebranding

Thursday, 18 April 2024

Woonwaard

Woonwaard is one of the largest housing corporations in the Netherlands with a large number of social rental homes. Our DNA program showed that the new identity had to be modern, yet serious, and radiate peace and serenity. The identity also had to represent the diversity and inclusiveness of the tenants and the positive aspects of renting. The designers also wanted the organization's passion to shine. The result is a unique colorful identity system, which plays an important role for the diversity and inclusiveness of its tenants.

VISANG

Brand Identity

Wednesday, 17 April 2024

Math Alive

Dynamic graphic motifs enrich the learning effect of math in the blended learning environment. Parabolic graphs from mathematics inspired the logo design. Letter A and V are connected with a continuous line, demonstrating the interaction between an educator and a student. It conveys the message that Math Alive guides users to become whiz kids in math. The key visuals represent the transformation of abstract math concepts into three-dimensional graphics. The challenge was to balance the fun and engaging setting for the target audience with professionalism as an educational technology brand.

Tianzhen Evleen Huang

Type Design

Tuesday, 16 April 2024

Primary Residence

Primary Residence is an alphabet design that represents abstract architectural forms in typography with three primary colors: red, blue, and yellow. The inspiration originally came from the Bauhaus movement. That was also inspired by the design of stairs and windows from different parts of the world. Each letter and number represents a small part of the buildings without any apparent entry or existence. The stairs, windows, and geometric shapes are dedicated to the Bauhaus architectural style and minimalism, with the primary goal of blending the form and identities of the structure together.

Baidu Online Network Technology (Beijing) Co., Ltd

Intelligent Doorplate

Monday, 15 April 2024

Du Conference

Based on information technology and body sensing, the Intelligent doorplate system creates a friendly information space for conference rooms and thus guarantee employees' of belonging and happiness. The intelligent doorplate provides timely information display and operation reservation on site, and face recognition and QR code scanning technologies are used to improve usage efficiency. The intelligent sensing technology customizes the meeting room with environmental solutions for different time periods, allowing enterprise members to enjoy the meeting time.

Matteo Ruisi

Visual Identity

Sunday, 14 April 2024

Bank of England

Designing for a central bank means finding a balance between technical and sensitive information, staff-led outputs, engaging general communications, and a series of regulations. This is not simple to achieve and it is based on delicate internal dynamics. The new identity has been developed together with the people who will use it, balancing all the aspects of the communications. It focuses on reaching a wider public with an accessible, relevant, structured, and distinctive approach. These key principles have been used as a design direction for all the visual assets.

Updesign

Wayfinding Signage System

Saturday, 13 April 2024

Shenzhen Jiangangshan Hill Park

Henri Rousseau's impressionist style is ingeniously applied as the main visual elements into this project. Wayfinding signs are designed as interesting impressionist-illustration silhouettes here and there in the park, creating a tranquil eco-friendly hilly aura for visitors. The artist's thoughts and the project's purposes are brought into resonance by the concept of harmony between human and nature.

Creativity Days

Woonwaard

Math Alive

Primary Residence

Du Conference

Bank of England

Shenzhen Jiangangshan Hill Park

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Bank of England

Shenzhen Jiangangshan Hill Park

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