Creativity Days

Beijing Jiaotong University

Brand Design

Friday, 22 November 2024

SUMMER PALACE TOUR

The design team used 2.5D style to draw the three major architectural clusters in the Summer Palace, covering more than 20 traditional Chinese buildings in total, using black, red, and green colors to create a colorful visual experience. We also introduced the concept of "Small Hand-carry", hoping that visitors can easily play around the Summer Palace, holding the history in the palm of their hands, taking the beauty of the scenery at their fingertips, and carrying good gifts in their hands.

SAIC and Star

Companion App

Thursday, 21 November 2024

MG Next-Generation

The MG app is a mobile and watch companion for car owners. The main objective was to create a more holistic mobile experience by integrating existing apps from various markets into a unified global application. The new app aims to boost the adoption of companion devices, allowing users to customize features based on their location and specific vehicle model, delivering a personalized experience.

Akihito Shimizu

Branding

Wednesday, 20 November 2024

Terra

The curvilinear logo design with the theme of aroma drifting from the environment expresses a natural and high quality coffee experience. The individual labels are designed with a collage of local photographs that connect the producer's face with the place of origin, environment and consumers, and convey the individuality and charm of the unique coffee produced in each region.

Takahiro Eto

Brand Identity

Tuesday, 19 November 2024

Better Bodies Hi

Better Bodies Hi is a workout studio. They needed to create an environment where users after office work could gradually prepare their body and mind towards exercise. Therefore, they designed a typeface that transforms in three stages. As users move from the reception to the workout area, the typeface of the sign gradually changes to a thicker and larger. The typeface gradually guides and encourages the user to work out. They used this typeface in logo, website, and products, to create a brand identity.

A4DH Branding Services

Beauty Lounge

Monday, 18 November 2024

Amores

Amores, a premium beauty lounge in Dubai, embodies elegance through a brand identity that merges modernity with cultural heritage. Designed to attract a diverse clientele, with a focus on noble Emirati women, its visual language draws from classic beauty industry elements like mirrors, combs, crowns, and scissors, reinterpreted in a vintage style. Inspired by Arabic architecture and Gulf region motifs like palm trees and gazelles, the identity conveys grace and tradition. An earthy color palette reflects the UAE landscapes, while a bespoke logotype enhances femininity across all touchpoints.

Wu yao

Illustration

Sunday, 17 November 2024

Chongqing Noodles

The entire scene revolves around the food cities of Chengdu and Chongqing in the Sichuan Chongqing region of China. Other areas are presented in scattered or distant views, with the theme still being Chinese style itself. In addition to the unique urban architecture and beautiful natural scenery in the Sichuan Chongqing region, it also showcases numerous cultural landscapes. The screen uses heat transfer printing to display in offline stores, and due to the different needs of offline stores, there are various sizes to choose from.

Creativity Days

SUMMER PALACE TOUR

MG Next-Generation

Terra

Better Bodies Hi

Amores

Chongqing Noodles

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SUMMER PALACE TOUR

MG Next-Generation

Terra

Better Bodies Hi

Amores

Chongqing Noodles

ABOUT ME

RECENT POSTS

NEWSLETTER

ENCYCLOPEDIA

TAGS

RANKINGS

PATRONS

DISCOVER