Creativity Days

Lei Wang

Placard

Monday, 9 December 2024

Culture to Technology Identity

In the upper section, the Chinese character for Anhui is framed by the classic contours of Huizhou architecture, underlying the profound historical and cultural legacy. This character gradually transforms into a circuit, symbolizing technological advancement, culminating in the four Chinese characters for Hefei High Tech. This progression illustrates the shift from cultural imagery to technological representation, forming the visual centerpiece of the entire composition.

SonyMusic Solutions inc.

Op Art

Sunday, 8 December 2024

B. League All-Star Game 2023

B. League is Japan's premier basketball league. Op art is an abstract painting calculated to create a special visual effect. Each square depicts a visual image related to basketball, as well as buildings and landmarks that symbolize Mito, the host city. The animation is so dynamic that the eye cannot keep up. The audience was drawn into an exciting immersive experience. The level of basketball in Japan has evolved dramatically in recent years, and the league has seen a dramatic increase in attendance, as well as the demand for high quality in key art and venue production.

Deniz Kurtcepe

In Flight Entertainment Experience

Saturday, 7 December 2024

Cathay Pacific IFE

Cathay Pacific In Flight Entertainment is a next generation, user-centric digital experience tailored for passengers of all ages. Designed to integrate across 14 screen types and 3 aircraft models seamlessly, it enhances accessibility with an industry-leading triple a contrast ratio. The My Journey feature allows passengers to personalize their inflight experience, while an extensive curated content library of 10,000 media options ensures engagement. With 500 tailored UI designs.

CHUNSHENG SHI

Exhibition Visual Identity

Friday, 6 December 2024

Guangzhou Academy of Fine Arts

The 2024 visual identity system for the Guangzhou Academy of Fine Arts School of Visual Design transmutes ceremonial flags into proto architectures of design speculation. By weaponizing the flag's inherent dialectic, simultaneously serving as ideological docking stations for collective visioning and speculative incubators for disciplinary subversion, this framework repositions GAFA as a generative node within global design's epistemic evolution.

CHERY

Hmi Design

Thursday, 5 December 2024

Chery E02

The Hmi of Chery E02, based on the Atomic Design, achieves optimization and simplification of interface elements while focusing on interactivity, safety, color visualization, voice assistance, and innovative design details. This approach drives the automotive industry toward greater intelligence, human centric design, and standardization, significantly enhancing the overall standard of automotive Hmi systems.

Yan Zeng

Multi Vehicle Car Infotainment

Wednesday, 4 December 2024

Journeylink

Journeylink is an in-car infotainment system supporting multivehicle coordination for group road trips. Through iterative layout testing, a card-based UI was optimized for driver accessibility. Features include real time location sharing, collaborative navigation and voice messaging. A prioritized notification system minimizes distractions by displaying alerts based on urgency. Additional tools such as view capture and trip memory support interactive yet safe travel experiences. The design emphasizes information hierarchy, accessibility, and seamless operation in fast-paced driving contexts.

Creativity Days

Culture to Technology Identity

B. League All-Star Game 2023

Cathay Pacific IFE

Guangzhou Academy of Fine Arts

Chery E02

Journeylink

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Culture to Technology Identity

B. League All-Star Game 2023

Cathay Pacific IFE

Guangzhou Academy of Fine Arts

Chery E02

Journeylink

ABOUT ME

RECENT POSTS

NEWSLETTER

ENCYCLOPEDIA

TAGS

RANKINGS

PATRONS

DISCOVER