Creativity Days

João Loureiro

Branding

Friday, 20 September 2024

1869 Principe Real

1869 Principe Real is a Bed and Breakfast located in the trendiest place in Lisbon - Principe Real. Madonna just bought a house in this neighbourhood. This B&B is located in an 1869 old palace, keeping the old charm mixed with contemporary interiors, giving it a luxurious look and feel. This branding was required to incorporate these values into its logo and brand applications to reflect the philosophy of this unique accommodation. It results in a logo that blends a classic font, reminding the old door numbers, with modern typography and a detail of a stylized bed icon in the L of Real.

Chung Hui Pao

Brand Identity

Thursday, 19 September 2024

Telegraphe Cafe

The Telegraphe Cafe is a brand identity designed for a local coffee business in Chelsea, New York City by utilizing typography and symbol in its creative solution. The identity is composed of curly brackets and a serif typeface letter with balanced flow in between. Its elegant simplicity and minimal concept represent on relevant packaging and collateral design with neutral colors. Common phrase and dialogue people experience in coffee shop are featured with brackets on design items, which adds a sense of humor for the brand campaign.

MetaThink 根元咨询

Financial Services

Wednesday, 18 September 2024

CZ Bank Logo and Visual Identity

CZ bank is one of 12 nation-wide joint-stock commercial banks in China，headquartered in Hangzhou. Compared with its peer competitors, CZ bank is perceived as a local small bank with a traditional image. In 2016, the bank launched its new brand strategy and decided its value proposition as an “energizing agent” to financial ecosystems. However, the locally SME banking image didn't reflect the brand goal. This means a new brand identity is needed to turn the current traditional image into a young and modern style while recognizing its legacy.

Ragù Communication

Brand Book

Tuesday, 17 September 2024

Europ Assistance

A type of advertising with vast potential, which explores every facet of the brand identity to provide rules and opportunities for application. From the use of the logo to the colour palette, from the style of writing to the iconographic style, from the web to the social networks, every sector is explored through an interactive, working document in PDF with the support of downloadable graphic material.

Calix Wong

Corporate Identity

Monday, 16 September 2024

812 Laundry

The design team rebranded the laundry company in a more stylish and modern way, washed out the traditional image of the laundry business. The new brand identity drives by a bold logo, consists of a moving washing machine. The design illustrates a concept of delivery plus laundry service. The moon inside the logo represents the night service of the brand. Supporting graphic and icons help illustrating all the services that the brand covers in a consistent identity. The image of the laundry brand becomes more interesting and easy to recognize.

Dragan Vejnovic

Visual Identity

Sunday, 15 September 2024

Museum of Illusions

The journey of the brand starts in Croatia - where the idea of MOI was born. Since then, the distinctive design of deceptive cubes has branded 15 museums across three continents. By looking at the visual identity you can feel the illusions in all its joy, and find out why every year more and more people fall in love with this magical place. Wherever in the world you enter into it, you'll learn an inspiring message - sometimes it's enough to look at an illusion to feel the magic around you.

Design of the day

Special Coverage

Friday, 13 September 2024

Amazing design. Good design. Best design.

Good designs create value for society. Everyday we feature a special design project that demonstrates excellence in design. Today, we are pleased to showcase an award-winning design that makes a positive difference. We will be featuring more great and inspiring designs daily. Make sure to visit us everyday to enjoy new good design products and projects from greatest designers worldwide.

Creativity Days

1869 Principe Real

Telegraphe Cafe

CZ Bank Logo and Visual Identity

Europ Assistance

812 Laundry

Museum of Illusions

Amazing design. Good design. Best design.

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1869 Principe Real

Telegraphe Cafe

CZ Bank Logo and Visual Identity

Europ Assistance

812 Laundry

Museum of Illusions

Amazing design. Good design. Best design.

ABOUT ME

RECENT POSTS

NEWSLETTER

ENCYCLOPEDIA

TAGS

RANKINGS

PATRONS

DISCOVER