Creativity Days

Cargo Club

Cargo Club is one of the most well-known night clubs in Beijing. It is practically a fusion of Chinese traditional music and pop music. After seven years in operation, Cargo Club had its grand comeback recently, and totally rebranded its identity. We pioneered a completely new brand image. As an entity, the logo looks like a five-pointed star, which is the very symbol of Beijing hard rock. From another point of view, the black/white light resonates with traditional Chinese painting, whereas the colored one indicates Western fashion.

Source Of Life

This series of public service posters about marine animals and water protection is created for providing a visual communicative solution to the phenomena above. Pure water were dropped on clean glass, shaped in different images of marine animals which look beautiful but tender because they would disappear in just 3-5 seconds as the drops dried out. This design is expected to be shown in various mass media like commercials, products packages and web site design etc. in the hope that this visual communication initiates more people to take an action to protect water resources and marine animals.

Evergrande Kindergarten

XIN SGCQ Hotpot

Suning.com

Gund

GUND was known in the industry as the first teddy bear manufacturer in the US to truly capture emotion and facial expression in their product shots of plush toys. This new brand identity design pays homage to the company’s tradition by means of a friendly and playful trademark, which draws focus on the most emotionally expressive elements of GUND’s products. This flexible visual system emphasizes the intangible qualities of the company’s work over the physical, reflecting the emotional investment that develops among their consumers.