Curridabat Ciudad Dulce
The design emerges from the vision of the local government called Ciudad Dulce (Sweet City); its purpose is to promote a positive experience for all citizens, by seeking inspiration in nature. Hence, it is from nature that this liquid brand arises; it is built from shapes in repetition, patterns, organization, and structures present in the natural environment, just like honeycombs. These patterns support a flexible, vivid and easily identifiable visual system that helps the brand connect with a wide variety of audiences with which it interacts.
Continue reading
