Creativity Days

Beijing Jiaotong University

Brand Design

Monday, 4 December 2023

SUMMER PALACE TOUR

The design team used 2.5D style to draw the three major architectural clusters in the Summer Palace, covering more than 20 traditional Chinese buildings in total, using black, red, and green colors to create a colorful visual experience. We also introduced the concept of "Small Hand-carry", hoping that visitors can easily play around the Summer Palace, holding the history in the palm of their hands, taking the beauty of the scenery at their fingertips, and carrying good gifts in their hands.

Paul Robb

Promotional Branding

Sunday, 3 December 2023

Sabbioni Branding

Grafiche Sabbioni required a new brand position to celebrate the firm's 60th year anniversary. Salt&Pepper worked with the company to create modern visual languages to promote this important milestone, highlighting the brand’s capabilities in sustainability in the box and traditional print processes. Salt&Pepper created an energetic, robust, and positive branding system, creating a line of 100 percent sustainable, using water-based inks and minimal paper waste to promote the company's core values.

Akihito Shimizu

Branding

Saturday, 2 December 2023

Terra

The curvilinear logo design with the theme of aroma drifting from the environment expresses a natural and high quality coffee experience. The individual labels are designed with a collage of local photographs that connect the producer's face with the place of origin, environment and consumers, and convey the individuality and charm of the unique coffee produced in each region.

Takahiro Eto

Brand Identity

Friday, 1 December 2023

Better Bodies Hi

Better Bodies Hi is a workout studio. They needed to create an environment where users after office work could gradually prepare their body and mind towards exercise. Therefore, they designed a typeface that transforms in three stages. As users move from the reception to the workout area, the typeface of the sign gradually changes to a thicker and larger. The typeface gradually guides and encourages the user to work out. They used this typeface in logo, website, and products, to create a brand identity.

4Paradigm UED

AI Product Design

Thursday, 30 November 2023

AIOT Smart Park

Smart Park integrated decision-making system, plus Aiot platform, rely on advanced technologies such as artificial intelligence, digital twin and edge computing to realize the intellectualization of the park as a whole from the dimensions of security, environment, energy consumption, personnel, logistics, equipment and affairs. This system focuses on real-time monitoring and prediction of safety hazards in the park, reducing the probability of risks and giving early warning treatment plans to enhance the security of the park.

WeinaXiao

Packaging And Posters

Wednesday, 29 November 2023

Chinese Style Coffee

This is an illustration created for a Chinese-owned coffee brand. The work combines Chinese and Western cultures, replacing characters in ordinary advertisements with characters in Peking Opera. The works are full of details, and people can find details about coffee in the illustrations and become interested in traditional Chinese culture.

Creativity Days

SUMMER PALACE TOUR

Sabbioni Branding

Terra

Better Bodies Hi

AIOT Smart Park

Chinese Style Coffee

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SUMMER PALACE TOUR

Sabbioni Branding

Terra

Better Bodies Hi

AIOT Smart Park

Chinese Style Coffee

ABOUT ME

RECENT POSTS

NEWSLETTER

ENCYCLOPEDIA

TAGS

RANKINGS

PATRONS

DISCOVER