Pupstar is a positioning technology company. The new brand design presents the relationship between pet and positioning by using simple, joyful iconic graphics, but sharply contrasting visual tones to catch people's attention in a dynamic way. The fresh and pop colors convey technical support from products and passionate visual language to call out the issue of losing their pets by no tech protection. The consistent visual system works through all digital platforms to better support and represents all Pupstar's products on market.
Meet is a Korean barbecue restaurant targeting young people. Client’s assignment for Mengchao, Hao and Sijia is to create an art direction and visual identity to express the vivid brand image and promote the various meats. The shapes of meats on the grill naturally present geometries. This idea leads them to the milestone of the concept, connecting different meats, seafood and vegetables with specified geometries. Various shape combinations and patterns give the geometries a playful and hot final touch.
Krafton's logo design system expresses both the uniqueness and consistency of each alliance brand after being inspired by the crest of the Craft Guild of the Middle Ages, as the brand's core identity is centered on craftsmanship in developing games. The crest shape of the logo is applied consistently to all the alliance brands, differentiated by the use of designated colors, and forms a cohesive visual system.
In B2B banking App and WEB for Jysan Bank, a tremendous work on UX research has been done to identify the needs, abilities and further qualitative implementation of all functionality. Design is very clean and simple for use. Target audience of the project is CEOs and accountants. The greatest challenge was to cut the number of required fields via optimization and to relieve internal departments of the bank by transferring fields verification from manual to online and having added some new functional, which won't in online before that time.
Lunema is a highly stylized contemporary neo-grotesque sans serif typeface with strong geometric contrasts. A functional san serif family that can stand the test of time, whilst still feeling modern and unique. Each letter shape has been crafted with great attention to detail in order to ensure legibility at large and small sizes due to the distinct deep ink traps. All 10 weights have an extended Latin glyph set with alternatives and ligatures.
It is a visualized mathematical function application (VMFA) for young students. Parametric design is adopted in the VMFA to make math symbols simply. It is represented in interesting parametrical shapes that can be printed by 3D printer. After adjusting mathematical parameters, mathematical functions can be easier understood by students. Meanwhile, it enriches the meaning of interaction. Gamification is to increase students' interests of learning mathematical functions. It's really a funny solution for the young generation to get knowledge.